Content Marketing for your SaaS
Words have the power to make or break your impression.
Boost your sales with Killer Content that attracts, engages and converts!
Do you know what makes your website traffic go up 7.8 times higher? It is none other than content marketing! Hailed important by B2B companies, content marketing can create a stellar first impression of your company. As many as 82% of the customers have a positive impression of a company after reading customer content. .
If you need one more reason to know why ‘content is king’, the fourth most important factor in ranking your website high, is the number of backlinks.
- Create content which is read by customers.
- Engage your customers with interactive posts.
- Get your prospects onboard and convert them into leads.
Any agency can craft webinars, articles, and videos but the real art is creating content with your SaaS product in mind. We mean business and we will show you how to convert leads using powerful words!
Get Free advice to grow your SaaS
Armed with the right Content Marketing Strategy, your SaaS can:
Stand out in the market
With SaaS companies expected to make 46.33 billion dollars in 2017, your SaaS start-up has two possibilities.
You can either grab the lion’s share or be beaten by the big names in the industry. Use organized, developed content to break through the clutter.
Help your customers see how you compare against your competitors on features, pricing, and competitive advantages and why you are the best out there!
Convert leads
If you are looking for a way which yields you three times as many leads as paid results, that would be content marketing.
Using a series of blogs, articles and case studies, you can improve your web rankings, ultimately getting new leads for your business.
From capturing leads to nurturing them, relevant content is the way to go.
Build the right expectation
Companies may face barriers and hurdles when moving to SaaS. This can prove to be disappointing for those customers who think SaaS is the magic solution.
They can even switch your loyalties due to this! With a good content strategy in place, you can inform customers about expected challenges on the way.
A series of blogs, webinars, and podcasts can make the transition smoother and bring you in more customers.
Raise awareness about your product
SaaS start-ups benefit greatly from educational content. Some of the tools in this arsenal are videos, live streaming video, podcasts, slide decks, webcasts, and screencasts.
Your goal is to persuade your potential customers to make the big move from in-house solution to SaaS and the best way to do this is by telling them benefits of switching.
Use explainer content to educate about your product.
Provide Support
SaaS start-ups face difficulty in balancing between more customers, yet staying responsive 24/7.
With educational content such as videos, you can introduce the SaaS, explain about it, and help the customers in figuring out any problems with SaaS product.
Boost your sales and get fewer calls for support and queries, all thanks to explainer content.
Establish yourself as an expert
Well-written case studies about your actual customers show your potential customers that you are an expert.
A case study can explain the SaaS process in the form of an engaging story and if you add data to it, it really helps sell the SaaS product.
Why " Content Marketing" from Stratigia?
You have come to the right place if:.
You are the owner of a B2B SaaS company.You need one-stop solution for all your SaaS marketing needs
Is your SaaS company struggling against?
- Low Google rankings
- Decreasing organic traffic
- Higher bounce rate and low repeat visits
Your SaaS start-up has no idea who the audience is and what does it want to read.
As the marketing experts, we will guide you how to:
- How to raise brand awareness using content marketing
- Provide your users social proof and actionable SaaS tips
- Retain your customers with evergreen content
- Provide customer support with educational content
- Close more deals
- Establish your expertise in the industry
Did you know with the power of content marketing, you can even turn your simple SaaS users into loyal brand ambassadors?
- This can prove to be even more important than SERP/Google ranking!
- Give your potential customers valuable content and enlist their feedback for generating problem-solving content.
- SaaS content marketing is challenging but we, at Stratigia, make it easy so you can focus on delivering the best SaaS products.
Be the best with Stratigia.
Don’t let your valuable customers be taken away by your competitors.
Act now. Let’s work on making you the next big entrant in SaaS!