Why Social Media Marketing for SaaS?
Like the older times social media marketing is no longer a luxury, but an integral part of inbound marketing. Audience on social media now are more interested in experience rather than dead and idle brands. They are expecting brands to be more responsive and interactive towards them.
For a SaaS business to excel in social media, it is crucial to get rid of “set it and forget it” mentality. They have to have a bandwidth to devote time and resources daily to push their digital presence over digital media.
We have been successful in shaping a decent digital identity for SaaS businesses (both startups and established), by capitalizing on the latest digital media trends and practices to frame a strategy that helped in converting followers into paying customers.