SaaS Marketing Agency focused on growing your MRR – Stratigia
Marketing strategy, execution and ongoing management
Turn product expertise into qualified demand.
Stratigia helps founders and marketing teams at SaaS and B2B technology companies explain complex products, reach the right buyers and create more sales conversations. We plan your marketing, deliver the work across SEO and AI search, content, paid campaigns, social and email, and keep improving it with your team.
Let’s discuss your product, your growth priorities and the work you need help getting done.
Where we can help
Your team knows the product inside out. Prospects need a clear reason to care. We translate features and technical expertise into positioning, product pages and content that explain the value to the people making the decision.
We examine who your marketing attracts, what those visitors need and what happens after they respond. That informs keyword targeting, campaign messaging, landing pages and follow-up, with lead quality as part of the review.
We turn priorities into a manageable sequence of content, campaigns and website improvements. Your team gets a clear scope, agreed responsibilities and practical support with delivery.
Selected client work
These examples show how we approach search, content and commercial website improvements for software businesses.
2,630 → 4,690 Google Search clicks.
The case study compares two six-month periods. The work combined commercial keyword research, existing-page improvements, content planning and technical SEO for a product serving semiconductor manufacturers.
We worked on commercial landing pages, buying-intent content and links between articles and product pages for this enterprise archiving software. The published case study reports improved conversions and a top-five Google position for the homepage’s target query, “archiving software.”
What we do
Start with the capability you need most, or combine several into one plan. We select the work around your audience, product and growth priorities.
Decide who to target, how to position the product and where to focus. We develop customer profiles, messaging, launch or expansion priorities and channel plans, with an execution sequence for the agreed work.
Improve the pages and signals that help buyers find and understand your product. Our work covers technical SEO, buying-intent keywords, on-page improvements, relevant links, digital PR and directory presence, alongside content and brand clarity for AI search.
SaaS SEO agency servicesGive buyers useful answers and a clear view of your expertise. We plan, write and update product pages, comparison pages, articles, technical copy and expert perspectives around the questions that influence a purchase.
SaaS content marketingReach relevant buyers through paid search and paid social. We connect targeting, ad copy, creative and landing pages across Google Ads, LinkedIn Ads and Meta, then use response quality and campaign costs to guide testing.
Turn founder and team expertise into a consistent public voice. We develop content themes, founder-led posts and publishing plans around product insights, customer problems and the industry conversations your buyers care about.
Explore Social & Founder MarketingGive prospects and users a relevant next step. We plan nurture, onboarding and re-engagement emails around audience segments, product use and buying stage, connecting the first response with useful follow-up.
What we solve
Most engagements begin with a commercial goal rather than a channel. These are the outcomes we most often help technology companies work toward.
Prepare a product or major release for market with clear positioning, launch content and an acquisition plan for the period after launch.
Become a familiar, credible name in your category through consistent messaging, expert content and the channels where your buyers pay attention.
Attract buyers who fit your product and give them a clear route to a sales conversation, using the mix of search, content, paid campaigns and follow-up your market responds to.
Adapt positioning, messaging and channel plans for a new region, segment or buyer group before committing budget to scale.
How we fit your team
Get help deciding what to prioritize and putting that plan into action. We connect product understanding, audience research and channel choices with the practical work needed to launch and maintain your marketing.
Bring us into an existing strategy or a defined area of work. We agree on the deliverables, coordinate with your team and keep product input, reviews and progress visible.
Focus the engagement on the issue in front of you: commercial pages that need work, a content program that needs direction, a campaign to improve or a launch to prepare.
SaaS-first. Technology-wide.
Stratigia specializes in marketing for B2B SaaS, software and technology companies. From AI-powered platforms and enterprise software to FinTech, SecurTech, MarTech, HealthTech and AgriTech, we help businesses communicate their value, reach the right buyers and generate qualified demand.
We understand how technology buying decisions differ. Self-serve SaaS products need to communicate value and drive adoption quickly, while enterprise solutions must build trust and win over multiple stakeholders. We align positioning, content and marketing strategies with how your buyers research, evaluate and purchase.
Explore the industries we serveFrom priorities to delivery
We review your audience, positioning, existing assets and available performance data. You get a clear view of the problems and opportunities that deserve attention.
We agree on the priorities, deliverables, responsibilities and measures. The plan makes dependencies and review requirements clear before production starts.
We deliver the agreed content, campaigns and website work, coordinating with your team on product accuracy, feedback and launch decisions.
We report on completed work and relevant performance signals. Lead quality, available sales feedback and channel results inform what to improve, continue or stop.
We work best with B2B SaaS and software companies, and with technology businesses whose products need careful explanation, such as enterprise software, FinTech and cybersecurity. Clients range from founder-led teams building their first marketing function to established companies whose marketers need more strategy or delivery capacity. If you sell to businesses and your buyers need help understanding the product, we are likely a good fit.
Both. We help you decide what to prioritize and why, then produce and manage the agreed work: content, website and SEO improvements, paid campaigns, and social and email programs. We review results with your team and adjust the plan as evidence comes in. If you already have a strategy, we can focus on execution.
Yes. An engagement can start with one capability or a defined problem, such as improving commercial pages, launching a paid campaign or building a content plan. The scope can widen later if the work shows where more support would help.
Yes. We work with your marketers, product experts, developers, writers or other agencies, with clear responsibilities for each deliverable. We review your existing website and content first and recommend what to keep, update, combine or replace. A full rebuild is a separate decision based on the problems that need solving.
The first call is a conversation about your product, buyers, goals and current marketing. If there is a fit, we review the information you can share, such as product material, existing research and search, analytics, advertising or CRM reports, and come back with a proposed scope covering priorities, deliverables and responsibilities. Direct access to your tools is agreed only where the work needs it.
Reports cover the work completed, changes in relevant search, campaign and website performance, and what we recommend next. Where analytics and CRM data allow, we also look at lead quality and sales feedback rather than traffic alone. We agree the format and frequency at the start.
We agree on milestones for delivery and performance. Paid campaigns can provide early response data, while search and content usually need a longer assessment period. Your starting point, budget, sales cycle and tracking affect when there is enough evidence to make a useful decision.
Let’s talk about the work
Tell us where the business is heading and what is getting in the way. We’ll discuss your priorities and what an engagement with Stratigia could cover.
Book a strategy call Prefer to write? Contact us We’ll ask about your website, who you sell to and the main challenge you want to address.
