“We needed early feedback for our SaaS MVP without overspending. Stratigia helped us reach prospective users and plan validation around our launch.”
SaaS marketing & growth agency
More signups. More paying customers. More MRR.
From validating your SaaS idea to scaling customer acquisition, we help you reach the right buyers, convert more users and grow recurring revenue.
Our work with Stratigia helped FieldProMax reach 2.9× lead growth, generate more than 140 service-business inquiries and increase signups by 33%.
Proposed testimonial wording based on the FieldProMax case study. Approval pending.
Different stages. Different growth priorities.
The work that helps you validate a product differs from the work that scales acquisition. Start with the stage closest to yours.
Explore all five stages Swipe or use arrows
1 of 5
Before launch
Validate your MVP
Find out if the right customers want your product before investing in acquisition.
Explore how we helpTHE WORK
- Customer interviews
- ICP and messaging tests
- Demand-validation landing pages
THE NEXT MILESTONEClearer demand signals and a route to your first users
Ready for market
Launch your SaaS
Get your product in front of the right early buyers and give them a reason to try it.
Explore how we helpTHE WORK
- Launch positioning and GTM plan
- Landing pages and first campaigns
- Signup and onboarding journeys
THE NEXT MILESTONEYour first relevant demos, trials and paying customers
Early traction
Win first customers
Turn occasional signups and referrals into an acquisition process you can measure.
Explore how we helpTHE WORK
- Intent-led SEO and paid tests
- Signup and demo conversion fixes
- Lead follow-up and nurturing
THE NEXT MILESTONEA repeatable flow of qualified opportunities
Growing SaaS
Scale customer acquisition
Increase the volume and quality of demand while improving acquisition efficiency.
Explore how we helpTHE WORK
- Channel expansion and paid scaling
- Landing-page CRO
- Trial-to-paid and demo conversion
THE NEXT MILESTONEA more efficient pipeline of new paying customers
Established growth
Expand your MRR
Reduce funnel leakage, grow customer value and open up promising new segments.
Explore how we helpTHE WORK
- Lifecycle and retention campaigns
- Expansion and reactivation
- New-market positioning and GTM
THE NEXT MILESTONEMore expansion opportunities and additional markets
Growth goals
What needs to improve in your SaaS?
Whether you need more visibility, qualified demos or paying customers, we focus on the part of your growth journey that needs attention.
Get discoveredReach more relevant buyersSaaS SEO, AI-search visibility, content and founder-led distribution.Explore this goal
Win more demos and trialsBring qualified people into the funnelPaid acquisition, buying-intent content and focused landing pages.Explore this goal
Convert more site visitorsGet more from existing trafficSharpen your product message and improve key signup and demo pages.Explore this goal
Activate new usersMake signups turn into product usageOnboarding messages, product education and behavioural email journeys.Explore this goal
Improve trial-to-paidClose the gap between interest and revenueTrial nurture, demo follow-up, lifecycle campaigns and experiments.Explore this goal
Enter new marketsFind the next customer segmentNew ICP research, market positioning and industry-focused campaigns.Explore this goal
See what we have helped SaaS teams achieve.
Real client work. Measurable improvements in search, signups and customer conversion.
+35%
Trial-to-paid conversion
Behaviour-led onboarding and lifecycle emails helped more trial users become paying customers.
“We wanted to turn more of our existing user interest into paying customers. Stratigia improved our onboarding and conversion campaigns, and trial-to-paid conversion increased by 35%.”
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BlazeSQL
3×
Organic traffic
Clearer AI analytics positioning and buyer-focused SEO helped triple organic traffic over three months.
“Stratigia helped us clarify our positioning and reach people actively looking for AI analytics solutions. Organic traffic tripled in three months, bringing more relevant visitors to our site.”
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2,000+
Monthly trial signups
Paid social campaigns and retargeting delivered 2,000+ trial users per month during the reported period.
“We worked with Stratigia across paid acquisition and growth campaigns. Their work helped us reach more relevant prospects and generate over 2,000 trial signups per month from paid social.”
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~200%
Organic traffic growth
Commercial pages, product comparisons and buying-intent content supported annual organic growth.
“Accounting software is a difficult market to compete in. Stratigia helped us improve our commercial pages and search content, contributing to almost 200% growth in organic traffic over the year.”
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+60%
Conversions
High-intent landing pages and bottom-funnel content attracted more relevant enterprise buyers.
“We needed to attract buyers who were actively researching archiving solutions. Stratigia strengthened our commercial search pages and content, and conversions increased by 60%.”
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3×
MRR growth
Role-specific pages, assessment-focused search content and conversion messaging supported growth.
“We needed to reach more businesses looking for skills assessment software. The work on search pages and messaging contributed to more monthly signups and threefold MRR growth.”
SaaS customer journey
From first discovery to lasting customer relationships.
We help people find your product, become customers and keep getting value from it. Each stage needs different marketing work.
Awareness
Reach the buyers who need your product.
- SEO and AI search visibility
- Industry and product-led content
- Social and founder marketing
- Thought leadership and distribution
Acquisition
Generate more qualified demos and leads.
- Paid search and social campaigns
- Buying-intent pages and content
- Landing-page conversion tests
- Lead capture and nurturing
Activation
Convert more trial users into customers.
- Trial onboarding and education
- Activation email sequences
- Demo follow-up campaigns
- Trial-to-paid experiments
Retention
Keep customers active and coming back.
- Feature adoption campaigns
- Retention and reactivation emails
- Upgrade and expansion messaging
- Customer advocacy campaigns
Our SaaS marketing services
SaaS marketing and growth capabilities.
From planning your launch to building acquisition campaigns and improving conversion, we handle the marketing work that supports customer and revenue growth.
Growth & GTM Strategy
Know who to target, what to prioritize and how to grow.
From market validation and launch planning to customer acquisition and expansion, we help you define your positioning, channels and measurable growth priorities.
SEO & AI Search
Get found by people searching for a solution like yours.
We improve technical SEO, buying-intent pages and content for traditional search and AI-driven discovery, helping relevant buyers find and evaluate your SaaS.
Content & Thought Leadership
Help buyers understand your product and choose it.
We create product-led guides, use cases, comparisons and expert content that answer buyer questions and support evaluation, demos and signups.
Paid Acquisition
Bring in more qualified demos, trials and signups.
We plan and manage campaigns, creatives, landing pages and conversion tracking around your ideal customers and acquisition targets.
Social & Founder Marketing
Build credibility with the people who buy your SaaS.
We turn founder expertise, product insights and customer stories into useful social content that gets your SaaS in front of relevant audiences.
Lifecycle & Email Marketing
Convert more users and keep customers engaged.
We build lead nurturing, demo follow-up, trial onboarding, reactivation and upgrade journeys that help prospects and customers take the next step.
Support across your entire marketing journey.
Explore all services
We can manage the work from positioning and campaigns to website messaging, landing pages, conversion testing, onboarding emails and retention programmes. The scope is built around your product and growth priorities.
Why Stratigia
Focus on customers and revenue. Not just marketing activity.
More traffic isn't automatically more growth. We look at the whole journey, from the first click to a paying customer, and work on the gaps that matter to your SaaS.
“After working with several agencies, we wanted a marketing partner who could understand our product and deliver consistently. We have continued working with Stratigia for more than two years on customer acquisition and lead generation.”
✓
We learn the product before choosing tactics.
We look at your buyers, product, pricing, sales motion and objections so marketing matches how people actually choose your SaaS.
✓
Growth goals set the priorities.
More demos? Better activation? Lower acquisition cost? We focus the plan on the constraint holding you back.
✓
Strategy turns into delivery.
We help execute the campaigns, content, pages and lifecycle programmes, not just recommend them in a deck.
✓
We report on what matters.
Where data supports it, we look beyond rankings and clicks to conversions, paying customers, CAC and MRR.
✓
We fit the team you already have.
From founder-led startups to in-house marketing teams, we take responsibility for clear, agreed workstreams.
Who we work with
Built for different SaaS products and buying journeys.
We support early-stage and established SaaS teams across self-serve, sales-led and hybrid models. The marketing changes with your buyer and your growth stage.
Where you are
Our work covers the milestones from validation to mid-market growth and established SaaS programmes.
- Pre-launch & MVPFind demand and first users
- Early-stage SaaSLaunch and win first customers
- Growing SaaSImprove acquisition and paid conversion
- Established SaaSBuild pipeline and enter new markets
What you're building
SaaS products span many markets. Our approach reflects the people buying yours.
Common questions
Questions before we work together?
Practical answers about SaaS stages, services, reporting and what an engagement looks like.
Do you work with SaaS companies that haven’t launched?
Yes. We support customer research, positioning, demand testing, MVP landing pages and early user recruitment. The priority is learning whether there is real demand before scaling spend.
Can you help us get our first paying customers?
Yes. We help define your audience, prepare the launch, create initial acquisition campaigns and improve the path from visit to signup, demo or purchase.
Can you generate more demos or free trials?
We work on SEO, paid campaigns, buying-intent content, landing pages and conversion journeys to improve the flow and quality of demos and trials.
Can you improve trial-to-paid conversion?
Yes. We work on onboarding emails, activation messaging, follow-up, retargeting and conversion experiments, coordinating with your product team where in-app changes are needed.
Do you support onboarding and activation?
Yes. We handle the marketing-led elements of onboarding: email journeys, product education, segmentation, activation nudges and follow-up campaigns.
Do you provide strategy and execution?
Both. We can define positioning, GTM priorities, channel plans and success measures, then execute the agreed content, SEO, campaigns, landing pages and lifecycle work.
Which marketing services do you offer?
GTM Strategy, SEO & AI Search, Content & Thought Leadership, Paid Acquisition, Social & Founder Marketing, and Lifecycle & Email. Related CRO and onboarding work is scoped within engagements.
Can you work with our in-house marketing team?
Yes. We can own specific workstreams or support several connected functions, with agreed responsibilities, approvals and reporting.
Do you work with product-led and sales-led SaaS?
Yes. Product-led companies often need better signup and activation flows; sales-led SaaS typically requires qualified demos, buying content and longer nurture sequences.
How do you measure success?
We track the metrics relevant to your goals and data availability: qualified traffic, demos, trials, cost per acquisition, activation, conversions, paying customers and MRR. We distinguish contribution from direct attribution.
How quickly can we see results?
Paid tests and CRO experiments may give early data; SEO and content often take longer. We set milestones for each channel and review what is working before scaling.
How much does an engagement cost?
Pricing depends on the services, scope, delivery volume and level of support. We review your priorities, then propose a practical scope with clear deliverables.
Let's talk growth
What's stopping your SaaS from getting more customers?
Not enough demos? Trials that don't convert? Acquisition that's difficult to scale? Tell us where you are, what you're measuring and the next milestone you want to reach.